6 simple strategies to improve your ‘gram results
In this blog post we’re sharing six simple hacks to improve your algorithmic ranking and reach new audiences:
#1: Embrace Instagram’s Latest Features, like Instagram Reels
Looking for a fast-track way to gain favor with the Instagram algorithm? Embrace Instagram’s latest features!
Instagram will always give their latest features (such as Instagram Reels) a helping hand to help drive adoption, so it’s a good idea to jump on the latest trends and take advantage of this extra boost.
Plus, with Instagram recently announcing that it’s no longer just “a photo-sharing app,” it’s a good idea to start incorporating more video content in your strategy.
#2: Encourage More Interactions with Instagram Stories Stickers
Instagram Stories stickers are a great way to encourage audience engagement — and the more engagement your posts get, the higher they’ll be boosted by the Instagram algorithm.
There are lots of Instagram stickers, but the best ones for driving engagement are the poll, emoji slider, and question stickers. Poll and emoji slider stickers are a quick and easy engagement win, and can work for almost any business or brand.
Question stickers may not be as quick to take part in, but they can be just as good at driving genuine engagement with your audience, which is highly valuable for the Instagram algorithm.
#3: Drive Conversations with Engaging Captions and Comments
Instagram has confirmed comments and likes are important when it comes to feed ranking — so it’s a great idea to encourage as many as possible for your posts.
One of the best ways to do this? Write good captions that drive engagement. This could be as simple as asking your followers to share their thoughts, double-tap if they agree, tag a friend in the comments, or click the link in your bio.
#4: Optimize Your Hashtag Strategy
Adding hashtags to your posts is an effective way to reach more people on Instagram, which means more “views” for the Instagram algorithm to take into account.
And with a good hashtag strategy, you won’t just reach more people — you’ll reach people who are relevant to your business, and most likely to engage with your content.
#5: Cross-Promote Your Instagram Content
If you’re looking for a quick and easy engagement win to help boost your algorithm ranking, cross-promoting your Instagram content is a great place to start.
As Instagram has grown, so too has the number of channels that you can share content: feed, stories, IGTV, Guides, and Instagram Reels. And thanks to these different publishing channels, you can strategically use them to drive different audiences to your most recent content.
This could be as simple as sharing an enticing preview of an IGTV video to your feed, or even adding a feed post to Instagram Stories with a “Tap Here” GIF.
#6: Use Instagram Analytics to See What’s Working
Tracking and monitoring how your content is performing on Instagram is one of the most reliable ways to take on the Instagram algorithm.
Having a better understanding of what’s working (and what isn’t) will help you come up with a finely tuned marketing plan, saving you time and effort in the long run. But diving into your Instagram Analytics means more than just finding out which photo, video, or stories performed best.
Truly understanding how your content performs – by tracking key metrics over time – is vital to knowing what helps improve your ranking.