So you’re new to social media advertising? Here’s a crash course in how to create a post boost, and actually get some results.

What are activations? And why are they such an important part of marketing strategies in 2023? We discuss.

Lately, there’s been a lot of conversation about the rise of TikTok as a social platform. With some incredible growth that it has seen over the recent years, many are wondering whether this will have a negative impact on Facebook and Instagram. We have been digging into the data and listening to a range of views on this topic. Here’s our summary of the #facts.

Last year was extremely tough for many businesses – big and small. With more people stuck indoors and at home, the need for a strong online presence and social media platforms increased. Going into an unpredictable 2022, it’s never been more important to have a social media strategy – one that is built on data. 

Over the years we have read about rumours of such changes, but never did we imagine that Apple would actually take on not only the biggest tech company on the planet but also millions of small business owners around the world who rely on social advertising to grow their business.

Unfortunately this time the threat appears to be real, and we can no longer ignore what’s coming our way. We all need to get across the changes and put in place strategies to preserve our eCommerce results.