We LOVE Reels and IGTV. Here’s why.

Since launching, Reels (launched 2020) and IGTV (launched 2018) have become a mainstay of social strategy for brands who are keen to see results.

In recent conversations, we’ve come to understand that there’s a bit of uncertainty about what they are, which is understandable. They’re a reasonably new kid on the scene! Basically, Reels are short 15-30 second videos that can be made up of one long clip or a series of clips edited together, with the ability to overlay music and text through the app. Whereas IGTVs (literally Instagram TVs) are longer videos (up to 60 seconds) that work wonderfully for interviews or creating a mini-series.

Instagram’s algorithm favours this kind of content, which is why so many of our early-to-adopt clients and colleagues have seen some fantastic results over the past few months.

Some are reporting follower increases of up to 70% in as little as 6 months! Compared to the average organic growth rate of utilising posts alone where on a good day, you might expect growth of around 12.6%, that’s quite incredible!

Others have seen staggering engagement increases, and even conversions (sales).

LISTEN to the Thriving In Business podcast with Monique Rise, Instagram and Reels coach and founder of the course ‘Rise with Reels.’

It’s no wonder we’re getting on the bandwagon. Naturally, we want to get our hands on anything that will get our clients the results they deserve.

We have been testing our latest Reels and IGTV offering in recent months and we’ve seen some exciting initial results. One of our clients is a local jewellery store in Springfield, greater Brisbane. We went to their store and took some footage with our iPhone and then used this to create short Reels, which we shared to their Instagram account.

We saw average impressions increase a whopping 176%! And it’s just the beginning. With some consistency, we expect to see this skyrocket even further.

We’re looking forward to seeing just how far we take them over the next few months with this now as an integral part of their strategy. #WatchThisSpace.

On a scale of 1-10, how confident are you that your social media strategy is going to get you results in 2021? If you answered anything less than a 10, it’s time to chat. It’s time to take advantage of Reels and IGTV. Here’s what we’ve put together to get your brand buzzing and tongues wagging:

REELS PACK | $340 + GST

1 hour iPhone shoot
2 hour post-production
Basic video editing
Simple text overlay
Selection of music track
Sharing to Reels

This pack includes the filming and creation of 2 Instagram Reels (15-30 second videos).

IGTV PACK | $280 + GST

1 hour iPhone shoot
1 hour post-production
Basic video editing
Simple text overlays
Sharing to IGTV

This pack includes the filming and creation of 2 IGTVs (videos up to 60 minutes long).

MIXED PACK | $580 + GST

2 hour iPhone shoot
3 hour post-production
Basic video editing
Simple text overlays
Sharing to IGTV
Sharing to Reels

This pack includes the filming and creation of 2 IGTVs and 2 Reels.

We have all the tools needed to create a beautiful result including microphones and ring lights and we can help with captions!

SUMMARY

Go further and grow faster! Getting the best possible results for your social media strategy means shaking it up. The strategies you were using last year just won’t cut it this year.

When you’re ready to level up your social game, get in touch with us and tell us which pack is calling your name. We’ll speak reel soon…