Etch Artisan

The Client

Etch Artisan is a cosmetic tattoo studio in Brisbane, led by founder and artist Kate Crombie. Since partnering with Full Stop in 2019, Etch has grown from a boutique service provider into a recognised leader in the cosmetic tattoo space—with a loyal online following and a consistently booked-out calendar.

Our ongoing partnership spans strategy, content creation, paid social advertising, customer support, influencer marketing and email marketing. Over the years, we’ve helped Etch establish a distinctive and consistent brand voice across all platforms, grow engagement and reach month-on-month, and run high-performing social ad campaigns that convert directly to bookings.

We’ve cultivated a community of passionate followers who genuinely advocate for the brand, supported by ongoing influencer collaborations and a steady stream of glowing user-generated content. The content strategy we’ve built together is thoughtful and dynamic—featuring beautiful Before & Afters, behind-the-scenes Stories, competitions, seasonal updates, and personal storytelling that brings Kate’s personality to the forefront.

What began as a mission to amplify Kate’s voice and drive enquiries has evolved into a full-scale digital presence that reflects the artistry, care, and professionalism behind Etch—and delivers consistent, measurable results.