campaign

kelsey collective

the Client

When Emma Kelsey started Kelsey Collective at the Eumundi Markets some 15 years ago, linen wasn't really a 'thing.' However, she loved its elegant coastal vibe, the weight and movement of the fabric, and could see its potential. ⁠
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Since the early days (and early starts) at the famed Hinterland markets, Kelsey Collective has grown to become a much-loved brand. Inspired by the colours, textures and otherworldly feeling of living by the Sunshine Coast's balmy beaches fuels her vision for a brand dedicated to beautiful garments that intelligently created for year-round wear.⁠
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With a small creative team now by her side and a store on the main street, loyal customers from across Australia and New Zealand stop in to visit, and loving the experience and her designs, keep coming back for more. ⁠
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We're proud to be taking care of her social content and paid ads, to help her scale her beautiful business!